Promotional Campaigns

Well structured Promotional Campaigns can be an important generator of greater awareness and additional business. Companies need to be sure, however, that they result in incremental sales and do not simply bring forward business they would have received anyway – especially since promotional sales are often achieved at higher discounts and lower margins.

Whatever your promotional strategy, from generating occasional ‘bursts’ of activity to establishing a longer term loyalty and rewards program, our Active Vision team will advise on what mix of Direct Marketing initiatives would help generate the greatest awareness, eg: Direct Mail, Telemarketing, Email Marketing, and create the maximum impact, both short and longer term.

We can then support you to whatever level you need with the implementation, management and measurement of your promotions.